When you're standing in line to meet your favorite celebrity at a Think about it this way: ifÂ you were a musician selling out arenas with your world tour, . Do you have some expert meet and greet advice or stories you'd like. When I meet artists, one of the first questions I ask is “How do you sell your art?” I am often surprised by the ingenuity of the answers. But the. Meet and greets may seem like some utopia where fans get to hug their a goodie bag full of custom merch items not sold to “regular” fans.
Online sales platforms are providing some very exciting answers to these questions. The ability of online art platforms to empower the public as tastemaker is an example of one such change, one which has many positive outcomes: The internet is a great opportunity for emerging artists and buyers to enter the visual art market and shape its development. Social media, art sales platforms and individual websites — they all offer something different.
How To Sell Your Art | The Working Artist
Here are five top tips to help artists get started in the new and rapidly expanding online visual art market. Don't confuse networking platforms with sales platforms Online sales platforms are designed to generate new sales from new clients, whereas individual artist websites and social media platforms are essential networking tools, designed to help manage existing clients. Social media is rarely considered an outlet for the purchase of art, and the websites of individual artists are becoming increasingly inconspicuous on the web.
Keep working with the traditional offline art market Never undercut established gallery market prices online and don't use the internet to offload inferior work. Online activities are not an alternative sales tool, but an additional sales tool to complement and support enterprises offline. Be proactive and spread your options Join a variety of different online sales platforms. They offer great convenience and choice to art buyers, much like art fairs, but they all operate slightly differently and so appeal to different art buyers for different reasons.
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Who Who should you sell your art to? Who is your ideal audience? Have you had sales in the past? Take a long look at who has bought your work, what are their common denominators? Does your work appeal to a group of people with a common interest, like those concerned with environmental issues, for example, or spiritual imagery, or cats, or whatever your subject matter is?
What is your ideal client interested in and how can you use your work to intersect with them? Are they seasoned art buyers, serious collectors focusing on those with a proven museum exhibition record? Or do they buy impulsively, much more drawn to pictures that speak to them on an emotional level? Each of these buyers will be found at very different venues. Perhaps your work is better suited for public art projects?
Or maybe your work is very graphic and can capture the elusive online buyers? Try drawing a fully fleshed outline of one or two of your ideal clients. What do they do?
How to Sell to the 5 People You'll Meet at an Art Fair
How much do they earn? Where do they work? What do they read and watch? Imagine their decision-making process when they actually do buy a piece of art.
How To Sell Your Art
Ask yourself — Is this really a good opportunity for you? Will your ideal client be there?
If not, you could be wasting your time and money. By targeting exactly who your ideal client is, you will be able to hone your marketing specifically for them. Too many artists think you can sell your art by casting the net wide and seeing what it catches. This is a tremendous waste of time and energy and often leads to disillusionment with the art world.
What is that you make? Can you speak about your work? Or worse, is it shrouded in art-speak? Be ready to talk about your work, and share your passion for it when you do. Tell a story, take them on a journey.
How to Sell to the 5 People You'll Meet at an | Artwork Archive
Understand that not everyone can be inside your head. Educating people about your work, making them feel comfortable to engage in a conversation with you, will go a long way toward building a clientele.
Do not cross this line. Let people know where the work is coming from and how you make it. Let them in on where you want to go next.
Keep it brief but compelling. Leave room for them to ask questions.
You want to engage them, not deliver a monologue. Take your practice to the next level. Sign up for my mailing list here: Nearly every artist I work with tells me that she wants to be included in major museum collections.
Or that he thinks his work would do well in a blue-chip New York gallery. But then again, maybe not. But it is important to understand that that it often takes years of very hard work to achieve these goals, and more importantly, that these goals may not necessarily be right for you. Museums have a very specific agenda, as do the name-brand galleries. Is your work ready? Is it speaking to the same audience as the institutions you are chasing? Is this really the best career path for you?
A lot of artists have been struggling for so long, have bucked so many odds, worked to overcome the nay-sayers, that they feel they have something to prove. Only then will I have succeeded. This is not the best way to chart your course.
Forget about proving anything to anybody. By being an artist who makes the work, you are living the most authentic version of yourself. That is all you need to prove.